11/23/2023 0 Comments Company of heroes 2 panther 3 starBoone, founder of Los Angeles based immersive floral wellness service Postal Petals®, Jean Brownhill, founder of online contractor network for Minority and Women-owned Business Enterprises Sweeten Enterprise, and Mandy Bowman, founder of the Black-owned business marketplace Official Black Wall Street - in a content series across social platforms, that illustrates their journey to success and impact they make through their business. Social Content Community Series: Unlocking even more consumer power, Mastercard will feature Talia R.Mastercard Small Biz Marketplace (Instagram): Consumers can discover a reimagined shoppable social experience of exclusively Black women-owned small businesses and products from across the country with opportunities to shop, share & support them directly on Instagram.Separately, Mastercard is launching various Priceless engagements and shoppable activations, including: Designed to create a multisensory experience, the screenings will feature film-inspired décor, photo opportunities, celebratory food and drink options, a Hall of Heroes video installation honoring attendees and other entrepreneurs, free branded swag and more. In celebration of the film, select small business owners and youth groups will enjoy exclusive screenings in New York City and Atlanta ahead of the film’s release. by supporting Black women-owned businesses through its Strivers Initiative, and partnerships with HBCUs and youth groups around the country, as well as Mastercard’s sustained efforts to build a more inclusive digital economy by providing the digital tools to help small businesses get online and thrive Mastercard’s support of the film is an extension of the company’s $500 million commitment to helping close the racial wealth and economic gap in the U.S. “Mastercard’s Strivers Initiative has provided me the resources and platform to help my business thrive and further empower our community, which to me is truly priceless.” “To serve as the face of possibility for aspiring Black women and young girls makes me feel like a superhero of sorts – just for living my truth,” said Otis. The girl realizes through her imagination and interaction with Egypt that superheroes are all around us, igniting excitement for the film, her ambition for the future, and the belief that she herself has that same potential. In a Wakanda-inspired commercial spot and supporting campaign, Egypt Otis, the owner of Comma Bookstore & Social Hub – a Flint, Michigan small business that specializes in Black and Brown literature, art and music – stars as a real-life superhero by being a role model to a young shopper. “When we see role models that look like us, which the film so impactfully demonstrates, it expands our sense of what’s possible, including a more diverse, inclusive economic future.” “Through representation and access to tools and resources, Mastercard is proud to honor the Black women-owned businesses that strive for success despite the systemic inequalities they face every day,” said Rustom Dastoor, EVP of Marketing and Communications, Mastercard North America. With Priceless experiences, digital engagements and shoppable content that supports and celebrates the superpowers of Black business leaders, Mastercard is honoring the film’s inspiring message that the spirit of Wakanda is all around us. Mastercard announced today its collaboration with Marvel Studios’ “Black Panther: Wakanda Forever”, in theaters November 11, to spotlight Black excellence and the irrepressible strength of Black women – both on and off the screen. It is a spooky, sombre place, built on an otherworldly aesthetic that is a far cry from the theme parks that are home to aquatic heroes from other franchises.Support gives fans Priceless experiential screenings, shines a light on Black women small business owners and encourages consumers to shop their businesses That ability to make fantasy come alive is called into action when the underwater realm of Talokan is introduced. The nation of Wakanda, despite its flying cars and force-field dome, has felt grounded in reality to a degree that few fantasy or science-fiction films have achieved. George Miller (action-thriller Mad Max: Fury Road, 2015 the fantasy Three Thousand Years Of Longing, 2022) is one, and Coogler is another. Some film-makers have a knack for creating worlds that feel deep and lived-in. The experience is visually stirring but also moving – it is a grief montage the likes of which has never before been seen not just in a superhero movie, but also in any blockbuster. The poignancy cuts deeply.Ĭoogler shows his brilliance in the way the language of dance, parades and African-inspired rituals are used to express collective mourning. What the characters mean when they say “the King is dead” is clear – this is a troupe of artistes breaking the fourth wall to talk about a beloved friend. Marvel movies usually close with the death of a main character, but this one opens with it.
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